In 2024, on-page optimization remains one of the easiest ways to boost your rankings on Google. Not only doesn’t it take a lot of time to do, but you’ll also see results quickly. In short, it refers to all the elements that appear on the pages of your website that you can optimize like headlines, page titles, and images.
You input the search term and it analyses the top results for that search term for more than 50 SEO factors and gives you the results in actionable steps. Using it is assimple as entering your keywords to learn where they rank. As its name indicates, search position is your page’s position in the search engine. For instance, this Databox post has the top search position on Google. The other two results have the second and third search engine positions. Politely ask satisfied customers to leave positive reviews on your Google Business Profile.
- If you are running a Windows OS, you can also right-click on images, select Properties and fill in your target keyword in the fields.
- When users search directly for your brand name, Google assumes they’ve learned about your company elsewhere, such as offline, digital advertising, or social media.
- If you’re looking for an alternative to other all-in-one platforms, this one is definitely worth a look.
- It helps not only Google categorize your business but it also helps local consumers search for your business by what it offers.
- The topics you discovered using the Topic Research tool are not only a great source of inspiration, but also a powerful asset for your SEO efforts.
- It determines whether your business is a well-known community establishment or virtually invisible.
In fact, podcasts might be the most underrated link building strategy on the planet. And I can almost guarantee that you’ll come away with a handful of backlinks. So if you tend to publish a lot of visual content, spend an afternoon executing this search engine optimisation technique. So to get more traffic from those search queries, I’d just need to sprinkle those terms into my post. If you click on one of the pages, you can see all of the keywords that page already ranks for.
How Search works
These tools ensure you’ve used the right language to give Google crawlers your content’s context. By researching and choosing keywords with intent-specific words, you increase your chances of popping up on a search. Once you have your keywords in place, create content that matches this search intent. It is important to remember that a visitor to your website could have any of four search intents.
These can all be potential people with whom you may want to form relationships, which could eventually translate into link-building/guest-blogging opportunities. If you scroll back up and click on the link, you’ll get redirected to another Quick Sprout blog post. But there’s a direct correlation between videos and other multimedia sources on SEO Anomaly your website, and it’s SEO ranking. As I said earlier, pictures are great too, but there’s more you can add to improve your SEO ranking. Plus, you can incorporate other things I talked about so far into your posts as well, such as images and header tags.
#10: Turn Your Old Posts into Infographics
Choose or create images that are helpful to the overall theme of the page. That might be an infographic, a diagram, an appropriate photograph, or something else. There are a lot of ways to modify stock images to make them unique. You can add filters, crop them, overlay text, combine images, and much more. By the way, if you have images you do not want to appear in Google search, you can block them in your robots.txt.
This adaptability is important since slow-loading sites can cause significant bounce rates, lowering your search ranks. Additionally, you can use Google’s autocomplete and “related searches” at the bottom of the search results page to go further. These tools can help you capture hyperlocal searches by showing what local clients are searching for. Location-specific queries, such as “best avocado shop in California,” show a user’s desire to find local products or services.
When evaluating the SEO performance of a website, most people look at the desktop version, forgetting that Google uses mobile-first indexing. Featured snippets appear on top of the organic results, get more traffic, and help the brand reputation. To avoid keyword cannibalization, we merged the pages and added a 301 redirect from the “SEO Fundamentals” page to our SEO Basics page. A great way to improve your SEO without publishing new content is to use Google Search Console to find pages with high impressions but low CTR.
